Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

Apple's 'ios In The Car' Will Be Top Car Infotainment System By 2018

The iOS in the Car user interface, expected out next year, links Apple's iOS 7 mobile operating system with vehicle infotainment systems to provide an optimized interface for messaging, navigation and music via a smartphone. When iOS in the Car was unveiled earlier this year at the Worldwide Developer Conference, Apple CEO Tim Cook said the 2014 launch will be "very, very important" and a "key focus" for the company going forward. During the unveiling, Eddy Cue, senior vice president of Internet Software and Services, displayed a slide with a dozen automaker monikers, including Honda/Acura, Mercedes-Benz, Nissan/Infiniti, Ferrari, Chevrolet/Opel, Kia, Hyundai, Volvo and Jaguar. Cue, whose Apple business unit oversees iTunes, iCloud, the App Store, iMessages, Siri and Maps, said each of those automakers plan to add iOS integration next year. An ABI Research report released yesterday forecasts that shipments of connected in-vehicle infotainment (IVI) systems equipped with one or more smartphone integration technologies will grow substantially worldwide during the next five years, reaching 35.1 million units by 2018. Of those, 43.6% will be equipped with MirrorLink, 49.8% with "iOS in the Car," and 28.2% with other technologies, ABI said. "Apple seems to have a plan to roll out this pretty aggressively in 2014. So that's one of the main assumptions behind this," said Gareth Owen, principal analyst at ABI Research. MirrorLink is a mobile device to IVI interoperability standard being pushed by the Car Connectivity Consortium, a group whose members represent more than 80% of the world's auto market, and more than 70% of the global smartphone market. Smartphone capability advances have dramatically changed consumers' in-car expectations.

Don't be the product, buy the product!